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One of the best ways to recognized a large amount of revenue all at once is through having a live a event. Here are some steps you can take on how to plan a live event for your business!
You can start off small if you’ve never done an event before and organize a 1-day event or even just a partial day event.
From there, you can move up to eventually having large 3-day events.
The benefit of a live event is the personal interaction and the connection you’re able to make with your attendees.
Typically your highest likelihood for making a sale is when you’re in a one-on-one, face-to-face environment. However, the next best thing to that is a one-to-many, face-to-face environment (i.e. a live event)!
Some of the concerns that can naturally pop up when planning an event may be:
What if nobody shows up?
What am I going to talk about?
How am I going to pay for it all?
What if nobody buys?
The first thing to do if any of those “fear-based” thoughts pop up is to realize that they are an indication that you are about to have a growth moment. Don’t run away from them. Embrace them and go toward them.
An important step that can help all of that is to hire an event planning company. A good event planning company should be able to pay for their fee just from the benefit they provide in the contract negotiation.
You want to approach the planning from the perspective of, “What is it that I want my attendees to experience and get out of this event?”
Once you know your end attendee goal or your value proposition you can then frame out the steps of what you need to go through with your attendees to get them there.
Believe it or not, once you factor in breaks, transition times, etc., the amount of time you have to actually speak is a lot less that you think.
The key is to give incredible value. Don’t hold anything back. Give you best stuff, your most beneficial information and strategies. Not only does this create a great experience for your attendees, but it makes it substantially easier to generate sales from your event.
A massively important aspect of the planning process is how you’re going to fill the room. Definitely tap into your existing network for that. If you don’t have an existing network, then perhaps you can partner with other groups or influencers in your area.
The planning process is essentially the same, only bigger, with more opportunity to add value and create a unique and powerful experience, when you move from a 1-day event to a 3-day event.
We’ve been preparing to have our first 3-day event for over a year now and it’s finally time.
It’s called Ignite and it’s happening in Sunny San Diego on December 5th, 6th, and 7th, 2014!
If you’re looking to go from being a 6-figure entrepreneur to a 7-figure entrepreneur, this event is for you.
The tickets are $1,000. However, if you are one of the first people to take fast action, we’re going to get you in for FREE.
Just send an email to [email protected] and we’ll follow up with you to get your seat reserved!
It’s that simple!
We can’t wait to see you there!
Leave a comment below and tell us you’re coming!