Audio Only Version

Hey hey! Welcome to episode 139 of Life on Fire TV. Today we’re talking to one of the top 3 people I know living a life on fire, Mr. Cole Hatter.

Cole joins us for his second visit, and this time we’re talking about prospering with purpose and making money matter. Check it out on today’s episode of Life on Fire TV.

Even though Cole’s been on the show before we didn’t spend a lot of time digging into his backstory, and that’s something we do on this episode.

Cole is an exceptional businessman, father, husband and friend. Ever since he was a child he wanted to make a measurable difference in the world. His first calling was to the brotherhood of firefighting.

But a severe car accident ended that dream, and also ended the life of one of his best friends. Cole remembers very little about the accident except the ER surge
on telling him someone must have plans for Cole because there’s no reason he should have survived.
Just two months later Cole lost his other best friend in a tragic dirt bike accident. Buoyed by his church family and his internal commitment to his friends’ too-short lives, Cole was determined to make his life mean something. Because his friends had passed away far too early in their lives Cole was committed to making the rest of his life matter and be a testament to their memories.

In this episode you’ll hear:

  • Can money buy happiness? (16:00)
  • One immediate way to stand out in a crowded marketplace. (17:20)
  • Why you have a responsibility to run a profitable business. (26:00)
  • How to create a for-purpose event: Cole breaks down the steps. (27:00)
  • Why did Cole shoot videos for his upcoming event? (34:30)
  • And so much more!

And Cole has done that, he has prospered with purpose. And because of his commitment to living a life on fire, he is now teaching people how to prosper with purpose and how to make money matter. He says the two aren’t separate, you can and should have both!
In this episode Cole shares a simple way to practice this in your business whether you’re in the start up stage or you’re an existing organization: add a charitable angle to what you’re already doing.

You can give a portion or a percentage of all of your sales to a non-profit, and advertise that you are doing so. Let people know their money is going to a good cause, as well as to your business. And don’t worry about losing that money you donate, Cole believes your sales will actually increase because people love to contribute to organizations that do good.

Not convinced? Think of these two companies: Tom’s Shoes and Sevenly. What are those two businesses really? They are a shoe company and an apparel company. And aren’t there already hundreds of thousands of companies in both of those spaces already? So why did they make such a splash, create brand loyalty and astronomical sales? Because they give a portion of their sales to non-profits, and people love to feel their purchases are going to help others.

Because he’s a man on a mission Cole is also spreading this message at his upcoming event, Thrive. His for-purpose event is to teach people how to make money, how to protect that money and how to make that money matter, create the most impact. And the proceeds are going to a non-profit, A Human Project our good friend Wesley Chapman spearheads.

Have a listen as Cole breaks down the steps he took to create his event, and how he got some of the biggest names in the world to join him even though he had a tiny mailing list! Check it out on today’s episode of Life on Fire TV.