Audio Only Version
On the line today is none other than social media icon, and New York Time Best Selling Author of the โhow-toโ social media book, โJab, Jab, Jab, Right Hookโ, Gary Vaynerchuk, to talk details on how to crush it on his favorite platform, Twitter!
We start off asking the question, โWhy Twitter?โ
For Gary, that was an easy one. He says Twitter is the one place where we can get consumerโs points of view for free and not pay for data and we can action on these points of view, such as joining a conversation, and youโre welcomed rather than shunned for joining.
One challenge Gary points out (which is a great tip if you can be patient) is that Twitter is a long-term play. If you try to move too quickly before youโve built rapport and added value you arenโt likely to see success on the platform.
As Gary points out, you canโt just throw โright hooksโ (which is to take or ask), you have to throw jabs first (which is to give or provide value).
In Garyโs opinion, Twitter is the only true social media platform as it is predicated on community and conversation, as opposed to a platform like Facebook which is all โpushโ driven.
When it comes to establishing your account, Gary highly recommends using your own name, rather than your brand or company name.
Garyโs recommendation for how to get in the game on Twitter is to go to twitter.com/search and just find people who are talking about your topic. The key though, is again, the โjabsโ. You canโt just go straight at people with your sales pitch.
Gary sums it up well with a great analogy. โTwitter is a cocktail party. You donโt go to a cocktail party and deliver a presentation.โ
Itโs about connecting and building relationships.
When it comes to searching, you have to search what people are actually going to say, like โdrinking a smoothyโ or โhitting the gymโ vs. just โsmoothyโ or โexerciseโ where you may get a lot of unrelated content or spam.
Another tip Gary shares is to weave what is trending into your content (without overdoing it, of course).
So much great Twitter feedback packed into one episode!
Gary, you rock!
To get a free copy of Garyโs book, โJab, Jab, Jab, Right Hook, How to Tell Your Story in a Noisy Social Worldโ (just pay the shipping) go to https://lifeonfire.com/gary-book/!
Digging this episode?? If so, leave a comment below and tell us your big takeaways!
And…
For more on Twitter, check out this “how to” episode from Twitter expert, AJ Amyx!
Watch “How to Create Nearly Unlimited Twitter Leads” HERE!
Thanks for watching!
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